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Apr 27, 2026

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2 min read

TASTE IS THE NEW MOAT

Culture is now everything. The ability to maintain a meaningful differentiator is shrinking fast. With LLMs leveling the playing field across expertise and workflows. Finance, legal and SaaS are facing a major shift in how they operate, retain and grow their client base. For potentially the first time in history, all three industries will need to put culture front and centre—not as a marketing function, but as a core operating principle.

James Joseph-Mills
James Joseph-Mills
TASTE IS THE NEW MOAT

FEATURED EDITIONS


Josh Kushner Is Pouring Capital into Culture

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by James Joseph-Mills

Josh Kushner Is Pouring Capital into Culture

At Moatt Capital we believe that as AI and LLMs grow in capability and strength; brand, culture and discernment of taste become the most important plays, and are increasingly the only differentiating factor.

THE ASSOCIATE PROBLEM

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The firms that survive AI won't just be the ones who automated fastest. They'll be the ones the best people still wanted to work for. That's a culture problem dressed as a technology problem.

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